Planning a virtual event, live streaming conference, or webinar and want to incorporate proven technologies to make it more fun and engaging? These web browser-based virtual event technologies will make it easier and better, have a look!
VIRTUAL EVENT ATTENDEES ARE CONFLICTED ABOUT APPS, BUT THAT'S OK
As you likely have experienced, attendees want the technological benefits of an app, but there's resistance to downloading and installing them.
It's a hassle to download one, create another account, and make your crowded home screen even harder to navigate, especially for a virtual or hybrid event, where you want to move with speed and agility.
But all is not lost. Meet your new/old friend, the web browser.
Web browsers may not seem like anything special, but they are surprisingly robust and dynamic. Most importantly, browsers provide access to advanced websites, which offer easily integrated technologies and libraries (that rival any app) such as three.js, Mediapipe, and WebAR. And best of all, no download required!
IMMERSIVE 3D ENVIRONMENTS CREATE GAME QUALITY VIRTUAL OR HYBRID EVENT EXPERIENCES
Virtual event environments for product launches, sales demos, and large-scale experiences with simulated worlds like those of Fortnite can all be built and viewed in the browser.
Technologies are now available with libraries that developers can leverage to pull in content and build experiences with 3D environments and cinematic effects. Participants can have a complete game-quality experience delivered at the click of a button.
Three.js (threejs.org)
CUSTOMIZABLE AVATARS HELP EVENT PLANNERS CREATE A MORE PERSONALIZED ONLINE EVENT
With the rise in popularity of digital goods and virtual avatars, the web has leveled the commercial playing field, allowing a different pantheon of businesses to compete for customers.
Anyone can build, clothe, and animate a virtual avatar, dressing them with virtual goods.
For example, the ability to dress an avatar in custom limited-edition apparel that doesn't exist in the real world gives the fashion world endless opportunities.
Furthermore, avatars allow the event attendees to feel a sense of control and customization, whether they are engaged in a gaming experience or product demonstration; they can allow attendees to customize the look and feel of their experience.
MACHINE LEARNING (ML) IMPACT ON VIRTUAL EVENT PLATFORMS IS JUST GETTING STARTED!
Body/face/hand tracking used to be very complicated and require dedicated hardware; now, we can use a standard webcam. Virtual platforms use this for real-time background removal and Augmented Reality effects, all within the browser with no additional "plug-ins."
Also mentioned above, Mediapipe is a Machine Learning (ML) library that allows virtual event platform developers to harness the power of ML right in the browser.
That allows event planners to offer experiences like a Virtual try-on so that a customer/event attendee can choose apparel that will virtually appear on their body or track body movements and gestures, which can be utilized as a touchless interface.
The opportunities are applicable for live, virtual, or hybrid events; they transcend product categories and are limited only by the imagination.
WEB-BASED AUGMENTED REALITY (AR) DELIVERS A VALUABLE EXPERIENCE VIRTUAL AUDIENCES CAN VIEW AT HOME
It wasn't long ago that event-goers would need to download an app to use AR. Luckily those days are behind us, and it's now easy to access this technology through the web browser.
Whether you are leveraging technology like 8thwall.com or just using the native Operating System on your device, AR technologies behind ARKit (iOS) and ARCore (Android) provide AR access that's only one click away.
Many event planners and attendees don't know that their mobile operating system handles AR and does a beautiful job of rendering and tracking content.
Simply scanning a QR code on a webpage (like the one above) can trigger a mobile AR experience. This experience quickly places virtual products and information into a user's environment with a simple tap.
MULTI-PLAYER GAMES PUT THE FUN INTO VIRTUAL & HYBRID EVENTS!
Here's the virtual event planning news you've been waiting for!
Multi-player games no longer require consoles and large app downloads; they can be experienced within your virtual event platform or secure website.
Modern virtual event experiences can now quickly be accessed in the browser and across multiple devices. Technologies such as Socket.IO (a JavaScript library for real-time web applications) enables instant, bi-directional communication between web clients and servers.
The benefits include; fun, fast, and interactive gameplay for thousands of simultaneous users.
CONCLUSION
All of these virtual event technologies will help you deliver more fun and engaging virtual events with gamified solutions that brands, agencies, and event planners can leverage to provide engaging, interactive, and gamified virtual event experiences.
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